How To Create A Dietary Supplement Formula Like A 40-year Pro

Creating a dietary supplement formula that stands out in today's competitive market is no easy task.

According to 43-year industry veteran, Gene Bruno, MS, MHS, RH(AHG), there are three strategies a brand owner could take when formulating their product, each with its benefits and drawbacks.

So, what are these strategies? Is one preferable to the others and if so, why?